10DLC has arrived !

Businesses and Customers alike have benefitted from the utility of text messaging services (“campaigns”). Long codes (standard phone numbers) were traditionally used only for Person-to-Person (P2P) messaging. However, usage of long codes for messaging campaigns has increased due to their simplicity and ability to meet the needs of Application-to-Person (A2P) messaging between businesses and Customers, despite the fact that this channel is unsanctioned. Some examples of this A2P messaging are as follows: Customer Service: a call between a contact center and a customer concludes with a text from the company (e.g. a survey, information, order details, appointment, etc.) to the customer Two-factor Authentication (2FA): a bank sends an authentication code, which enables a secure login for a customer to access their account safely Operations (reminders/notifications/alerts): a doctor’s office sends an appointment reminder to a patient with the ability to text or call to confirm, or a mobile subscriber receives a weather alert from a local TV station Anonymized Numbers: a ride hailing service manages messaging interaction between a driver and a passenger while keeping the actual phone numbers of both sides anonymous from each other These are four of the many use case scenarios. However, as text message volume has continued to increase for these desired or ‘wanted’ messages, some businesses have used the same technology for sending unauthorized and unwanted / SPAM text messages. An environment in which there is a high volume of SPAM messages clearly is bad for End Customers, Brands, and the mobile industry overall. To answer this market need, U.S. based carriers have begun launching A2P 10 Digit Long Code (10DLC) services. 10DLC is a sanctioned service that provides visibility into message sources and content and offers new benefits to message senders.

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