Introduction to TCR™
An overview of The Campaign Registry service and features.
The Campaign Registry is the information hub that allows to register 10DLC messaging campaigns. Our mission is to provide a simplified, fair, and unbiased service by working with carriers, messaging companies, and industry partners to establish common standards for A2P 10DLC messaging.
TCR enables SMS messaging service providers (called Campaign Service Providers or CSPs) to register 10DLC SMS Campaigns on behalf of the Brands they work with. After registering a Campaign on TCR, CSPs work with their connectivity partners to activate the Campaign and send messages to end users
10 Digit Long Code (10DLC) is the new standard for Application-to-Person (A2P) text messaging utilizing a traditional 10 digit phone number. Although similar to the existing long code, 10DLC is a reliable messaging channel with throughput levels suitable for SMS campaigns which is sanctioned by the mobile operators for A2P messaging.
Short Codes are 4-, 5-, or 6-digit numbers issued by the Common Short Code Administration (CSCA). Short Codes and 10DLCs are both used to send and receive messages and allow businesses to communicate with end-users.
Ten Digit Long Codes (10DLCs) are 10-digit phone numbers owned by a business and are used for Application-to-Person (A2P) messaging; however, unlike Short Codes, 10DLC supports voice calls in addition to messaging.
North American carriers are moving away from unsanctioned long codes and are launching 10DLC as a sanctioned A2P messaging service. In order to create this sanctioned channel, carriers are requiring use of TCR to know who is sending messages and what messaging is being sent. TCR allows carriers to have access to this information, and with this transparency, CSP’s will have their registered campaigns fully supported.
DCAs are companies that provide direct connectivity to mobile carrier gateways for the purpose of delivering SMS messages.
You can submit your CSP application by registering at csp.campaignregistry.com. Upon registration, we will follow up with instructions about onboarding on TCR (The Campaign Registry)
TCR Users are called Campaign Service Providers (CSPs). CSPs must operate an SMS messaging platform that enables Brands to send messages to their Customers.
The same set of functionalities is available both through the CSP Portal and APIs. We suggest that you choose one of the two channels based on the number of campaigns that you wish to register and your ability to code against TCR APIs. Detailed API documentation can be found here.
When you add a Brand to your CSP profile, we require you to enter its EIN (Sole Proprietors are excluded). This allows TCR to verify the identity of the Brand, which is a requirement for any campaign to be registered on 10DLC. It is crucial that the EIN matches the legal company name of the Brand you are registering for it to be correctly verified.
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When you add a Brand to your CSP profile, we ask you to provide contact information for the Brand. This allows carriers and TCR to troubleshoot if any issue arises.
When you add a Brand to your CSP profile, we ask you to provide contact information for the Brand. The Brand may be contacted at any time to verify their business relationship with your company.
The Brand I'm working with has already been registered and vetted with another of their messaging partners. Do I have to register them again?
Each CSP must register the Brands that they are working with, whether or not they have already been registered by another CSP. If your brand has already been vetted, you can fill out the “Vetting Partner – Vetting Identifier” section which will allow the campaign registry to check with a 3rd party vetting company to retrieve and apply their vetting score.
If my Brand needs high throughput for their use case, can I setup my Campaign on multiple numbers to improve throughput?
Throughput is determined based on who is sending the message (the Brand) and what is being sent (the Use Case and Vertical), not on the amount of numbers associated with the Campaign. The best course of action to provide your client with higher throughput is to have them vetted, declare a Use Case, and provide a detailed explanation of their Campaign.
Standard Use-Cases are generally available to TCR-registered Brands, meaning that approval for a Campaign will most probably not require pre/post-registration approval from the MNOs.
Special Use-Cases are sensitive or critical in nature and, as a result, may require pre/post-registration approval by the MNOs. Vetting or MNO approval may be required before a Brand can register Special Use-Case Campaigns.
Standard Use Case Campaigns are approved immediately for qualified brands, while some Special Use Case Campaigns are dependent on MNO review times. These Campaigns initially will be in a “Review” Status upon completion of the registration process. Once the Campaign Registry receives the approval decision from the MNO, we will inform the registered User (CSP).
Standard Campaigns are automatically approved upon completion of the Campaign Registration form. Special Campaigns may require MNO approval. Any Special Class Campaign approval decision questions must be addressed directly to the MNO.
Typically, single Use Case Campaigns receive better service than mixed Use Case Campaigns types, depending on each MNO. This is meant to incentivize declaring a Use Case, as this type of Campaign provides the greatest transparency for the market. In addition to this, if a Mixed Use Case campaigns is suspended for any reason, all of its traffic will be blocked, but not if the same traffic is set up in multiple relevant single Use Case Campaigns.
After gathering all needed information about the Brand from your reseller, you shall proceed to register it under your own account. If the Brand is already registered in your CSP portal there is no need to re-register it.
You should then proceed to register a Campaign for the Brand, by selecting a “Reseller” at step #3 of the process. You can add a reseller directly during Campaign Registration step #3 or you can manage your resellers through the relevant section of you CSP Portal. Please note that CSPs are financially and legally responsible for all Campaigns registered on behalf of their resellers.
A reseller is someone that sits between you and the brand. Example: If you did not sign up as a CSP, but rather your Service Provider was taking care of all of your brand and campaign registration for you, they would add you into the Reseller field as they do not have direct relationships with the brands.
We advise you to be clear and detailed, especially for special use cases. When reviewing a campaign, carriers will look at the campaign description and see if it matches the content of the messages being sent. For standard campaigns, the carriers may not look at the description until there is an issue.
SPECIAL USE CASES
Brands must be either vetted or receive MNO pre/post approval to be able to send Special Use Cases Campaigns. Vetting can be carried on or imported directly through the TCR portal.
The current process is that when a carrier denies a special campaign, the carrier could provide a reason. If you believe your campaign was denied in error, please contact your connectivity partner to request an appeal.
This is a carrier requirement so that there is more granularity behind each use case. Ex: If you are running a charity campaign, you are able to add additional details letting the carriers know the different types of use cases you plan to run (Ex: Marketing, account notifications, customer service etc
This use case is for companies that either have many independent agents working under the brands umbrella or for franchisees to fall under the corporate parent franchise company. It allows for a brand to create a campaign where all of their franchisees or agents can participate in the corporate brands national campaigns. This use case should not be requested by a franchisee or agent of the company but should be requested from the corporate office of the brand.