THE CAMPAIGN
REGISTRY

explained

THE CAMPAIGN
REGISTRY

Explained

What is The Campaign Registry

The Campaign Registry is the central hub for registering A2P 10DLC messaging campaigns.

We work with North American mobile operators and companies that are in the messaging business to register Application-to-Person (A2P) text messaging Campaigns. The registry supports a sanctioned A2P 10 Digit Long Code (10DLC) text messaging Campaign ecosystem and provides visibility into the messaging source and content, allowing mobile carriers to provide a more reliable and simple messaging service for Campaign Service Providers (CSPs) and Brands

Who is involved

BRAND

The company or entity the end user believes to be sending the message.

CSP

A CSP (Campaign Service Provider) is the primary user of TCR (The Campaign Registry). A CSP works with multiple Brands to create and launch SMS messaging Campaigns.

DCA

A DCA (Direct Connect Aggregator) is a company that has a direct connection to a Mobile Network Operator (MNO) Gateway and transmits messages on behalf of its customers. 

MNO

A MNO (Mobile Network Operator) is the mobile operator who provides connectivity to end users.

Who is Involved

The company or entity the End Customer believes to be sending the message.

CSP

A CSP (Campaign Service Provider) is the primary user of TCR (The Campaign Registry). A CSP works with multiple Brands to create and launch SMS messaging Campaigns.

DCA

A DCA (Direct Connect Aggregator) is a company that has a direct connection to a Mobile Network Operator (MNO) Gateway and transmits messages on behalf of its customers. 

MNO

A MNO (Mobile Network Operator) is the mobile operator who provides connectivity to end users.

How it works

REGISTER

– The CSP registers its brands and campaigns on TCR and receives a unique Campaign ID. This operation can be carried out through the CSP Portal or via APIs

PUBLISH

– The DCA uploads Number(s) with associated Campaign ID to their NNID in the OSR

LIVE

– The Brand can now message end users via a high quality, sanctioned process

What is 10DLC ?

A SANCTIONED ENVIRONMENT

10 Digit Long Code (10DLC) is the new standard for Application-to-Person (A2P) text messaging utilizing a traditional 10 digit phone number. Although similar to the existing long code, 10DLC is a reliable messaging channel with throughput levels suitable for SMS campaigns and is sanctioned by the mobile operators for A2P messaging.

CAMPAIGN REGISTRY BEST PRACTICES

The Campaign Registry guidelines require Users to follow industry best practices according to the CTIA.  

For more information, please see the CTIA Messaging Principles and Best Practices Guide

What is 10DLC ?

10 Digit Long Code (10DLC) is the new standard for Application-to-Person (A2P) text messaging utilizing a traditional 10 digit phone number. Although similar to the existing long code, 10DLC is a reliable messaging channel with throughput levels suitable for SMS campaigns and is sanctioned by the mobile operators for A2P messaging.

The Campaign Registry guidelines require Users to follow industry best practices according to the CTIA.  

For more information, please see the CTIA Messaging Principles and Best Practices Guide.

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